ABOUT

Addamys Cruz is a seasoned business development, marketing, and operations professional with over two decades of experience supporting organizations across diverse industries, including marketing services, finance, construction, human services, and horticulture. 

Founder of Addamys Enterprises LLC, where she specializes in building strategic marketing plans that increase visibility, strengthen brand identity, and drive measurable growth.

Known for her analytical yet creative approach, Addamys helps businesses clarify their message and connect authentically with their target audience. Her expertise includes organic social media marketing, campaign and program development, website content optimization, database and newsletter management, and ghostwriting tailored to each client’s voice and goals. She brings structure to creative ideas by tracking productivity, analyzing outcomes, and aligning marketing efforts with operational realities.

Addamys’ professional background is deeply rooted in operations leadership. She has held senior management roles overseeing logistics, inventory, procurement, supply chain forecasting, and cross-functional teams for both local and international projects. 

In the horticulture and design sector, she managed production schedules, vendor relationships, inventory systems, and marketing initiatives while supporting large-scale installations and trade show presence. Her ability to bridge operations and marketing allows her to design strategies that are not only compelling, but also practical and scalable.

Earlier in her career, Addamys worked in public relations and event coordination for a non-profit human services organization, where she led community outreach initiatives, managed contracts, supported grant development, and executed high-profile events in Washington D.C. She also brings strong financial and administrative experience from roles in mortgage banking and construction management, where she handled budgets, compliance, contracts, and multi-project coordination.

Addamys holds a Bachelor of Business Administration in Management from Florida International University, with coursework spanning marketing, finance, accounting, operations, international business, crisis management, and management information systems. Fully bilingual in English and Spanish, she is recognized for her organizational strength, problem-solving skills, and ability to create clarity and momentum in complex environments.

At the core of her work is a commitment to thoughtful growth- helping organizations refine their processes, elevate their communication, and build sustainable systems that support long-term success.